Global Consumer Eating Patterns and Habits has recently been added to Validus Reports. This global report looks at how the way we eat has changed, and what implications this has for the food we choose to eat.
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THE MOVE FROM SET MEAL TIMES TO ANYTIME EATING
While eating styles remain very strongly influenced by tradition and culture, many consumers are moving away from a pattern of eating three fixed meals a day towards a much more flexible pattern of snacking and grazing during the day and eating at any time that is convenient.
This has led to the rising importance of snacks, which now need to serve a nutritional purpose, as well as just fill a gap between meals and to habits of eating smaller meals with little regard to the time of day.
Consumers’ eating patterns have undergone fundamental changes, shifting from traditional family meals to a more fragmented and flexible eating style, encompassing multiple small meals, often eaten on the go or alone.
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WHERE CONSUMERS EAT: HOME, RESTAURANT OR ON THE GO
Where consumers eat is also shifting; spending on eating out is growing faster than spending on packaged food. Where consumers eat out has moved from formal restaurants to eating at work, on the move and in casual, grazing-based settings, such as street food markets.
EATING AT HOME NEEDS TO BE QUICK
Time spent on preparing food at home is limited, with most meals in most markets being prepared in under 30 minutes. Consumers are looking for exciting, healthy food but it needs to be on the table quickly.
EATING ALONE, AT HOME OR IN RESTAURANTS
Meals used to be social occasions, but it is becoming more common for people to eat alone; out of choice or necessity. Technology is filling this gap, with consumers interacting with devices while eating at home, whether alone or with family and with restaurants starting to cater specifically to lone diners.
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BREAKFAST IS THE MOST FLEXIBLE MEAL
Breakfast is a meal that is often skipped, eaten on the go or consumed while performing other tasks. Lunch is the most fixed meal, in line with school and work lunch hours, while dinner is increasingly casual, with the formal family dinner often being replaced by grazing.
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